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Do you want to sell your house? Do you want to get the most money possible for it?

These are the questions that are being asked by many people who have decided to put their house for sale.

As a real estate professional, my first advice is to put them in the hands of specialists, since they are the ones who will help you determine the right price, how to prepare the house for sale, on tax issues, on legal issues, on issues marketing, financial issues, …

Let’s focus on THE PREPARATION OF THE HOUSE.

Many people tell us: “the house is sold as it is and whoever comes to fix it” and nobody explains to the owners that it goes against their interests. The houses prepared for sale are sold before and for more money, according to studies the prices can vary 15% of being prepared or not. But buyers often want to move into homes that are ready to live, most of them want to make only minor changes and improvements.

It should make us think that when we want to sell something that has much less value than a house we try to turn it into an attractive product and, for we want buyers to value our house to the maximum without doing anything to highlight their good qualities. The most important advice I can give you to be able to sell our house well is to be aware of the importance of preparing the product for sale.

 

 

I recently read an article on how to sell your used car well and this is what it said:

1. The first step is to find out how much the car in question is worth and set a reasonable sale price. This must be done in several ways:
– Ask for an appraisal to the professionals of the sector (mechanics, dealers, resellers, etc.).
– Consult the insurance company about the real value of the car in the market.
– Find out how much other owners ask for vehicles with similar characteristics.

2. Improve the appearance: One of the most important aspects that you must take care of when selling our car is to improve the exterior appearance. Paint, rims, mirrors, tires, …

3. Improve the interior appearance: To clean the interior of the car you can pay to have it done by a specialist or do it yourself. Upholstery, dashboard, carpets, …

4. The cleaning may have discovered some damage to the body. If you have the car insured at all risk, go through the workshop to fix it, otherwise you can fix your scratches in a cheap way.

If this and much more is what we do for a car that we are going to sell for € 3,000, what should we do to sell a € 200,000 house well?

Here are some cheap real estate specialist tips:

1.- WE BELIEVE THE SALE. We must see our house as a commodity that must be sold. We must tell ourselves that it is no longer our home. Choosing the right price for the house to be visible in the market is a direct consequence of seeing our house as a commodity to be sold.

2.- DEPERSONALIZE THE HOUSE. Buyers do not want to see what our home is like, but feel if that space could become theirs. That is, you have to keep all kinds of family memories such as photos, personal decorative items, religious, political or sports items, souvenirs, …

3.-POWER THE LIGHTING. It is essential that your home is well lit. A bright space creates good feelings for the buyer. Gaining light in a home is adding points when selling it. The lack of natural light can be compensated with good artificial lighting and some tricks in the decoration of the space. Check that all the bulbs work. Open the blinds and place drapery curtains.

4.- CLEANING. The more orderly and less things there are in the house, the better. We must carry out a thorough cleaning of our house. Polish and wax the floor to shine. It is also important that we take care of the smell of the house: we must eliminate tobacco, the smell of food or animals. Use air fresheners with soft odors. You are probably immune to the aromas of your home, so you will need to have a friend or neighbor to help you.

5.- ARRANGE DESPERFECTS. We must make a little investment to get more for our house. Let’s check doors, windows, kitchen, bathroom, cistern, plugs, faucets, and floors. If we see that something is deteriorated we must fix it or change it, always putting attractive materials that are not expensive.

6.- REORGANIZE FURNITURE. The objective is to give a feeling of greater amplitude. Having less furniture and better reorganized the spatial vision of the house changes. Eliminate bulky furniture that blocks the way, so the rooms will look much more spacious, so buyers can better imagine how their own furniture would be in each of the rooms.

7.- ORDER. There are two main problems with the disorder. One is that it distracts buyers from the characteristics of their home and the other is that it seems that the house does not have enough space. You must rearrange the cabinets, an interested client will review them. The storage room, if you have it, must also be clear so that it stands out as a large space.

8.- PAINTING. It will completely change our house. With a coat of paint, any room will look much newer and brighter. Choose light colors so they can better capture the light.

9.- EXTERIORS. You have to take advantage of the exterior you have, whether terrace, balcony or garden. In case your house has a garden you should cut the lawn, arrange the trees and plants, reorganize garden furniture, eliminate or repair very deteriorated elements, … to give a pleasant and orderly impression.

10.- GOOD PHOTOGRAPHS. Once everything is ready, take the opportunity to take good photographs, ideally for professional photographers since they know how to take advantage of the spaces and have better photography equipment. A video of our house will help attract more potential buyers.

 


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Mansion Global (26/02/2018)

Second-home buyers are driving the recovery in Spain’s property market, including a growing cohort of Scandinavian buyers, according to new reports.

Swedish nationals made up the fifth largest cohort of foreign buyers in Spain in 2017, accounting for 6.4% of all foreign purchases, according to government statistics released last week. In the fourth quarter of 2017, foreigners made up 13.6% of all Spanish property transactions—the highest percentage in at least two years, according to the report.

Swedes have increased their activity in Spain considerably over the past five years. In 2012, they accounted for 4.6% of foreign buyers, according to data from the Spanish registrars.

The foreign top buyers in Spain last year were British, comprising 15% of foreign purchases, French, 8.6%, and Germans, 7.8%, according to the data.

Swedes now account for 10% of all purchases made with Spain’s top builder, Taylor Wimpey España, the company said in a news release on Monday.

The firm has seen an influx of Nordic buyers in the southern coastal area of Marbella, where they comprised 80% of all sales in luxury developments handled by Taylor Wimpey.

“Spain’s economy is the fastest growing in the Eurozone, bringing greater confidence back to the property market and thus attracting demand from North European countries. Over the last few years, we have seen a real boost from Swedish buyers especially,” said Marc Pritchard, sales and marketing director of Taylor Wimpey España, in a statement.

Norwegians and Danes are also increasing their Spanish property purchases. Norwegians made up 2.2% of foreign sales in 2017, while Danes accounted for 1% of sales, according to the annual data from the Spanish registrars.

Meanwhile, foreign buyers in general gave a major boost to home sales in Valencia.

Home sales in the eastern coastal province rose 21% in 2017 over the year prior, according to government statistics.

Brokerage Lucas Fox said its sales in Valencia rose 86% in 2017. International buyers made up 40% of the agency’s buyer pool in the area.

The brokerage’s top foreign clientele were French, British and American, it said on Monday.


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Property Wire (3/11/2017)

Property sales and prices in Spain are forecast to rise in 2018 as long as there are no sudden economic surprises or changes to the mortgage market.

Anticipa, one of Spain’s biggest real estate providers, expects sales to rise 9.3% next year to 526,000 units, up from 481,000 this year and 21% more than in 2016.

It is also forecasting that prices will have risen by 6.9% by the end of 2017 and looking ahead to 2018 are set to rise by slightly less at 6.1%. Even with this rise they will still be 27% below the peak of the market in 2007.

Prices for resales and new builds are expected to continue to increase by 5.8% over the fourth quarter of this year, the firm says in its latest real estate market report, but this was compiled before Catalonia declared independence and the national Government took over the running of the region.

Mark Stucklin of Spanish Property Insight, pointed out that the company’s forecast for 2018 is 85% higher than the nadir of 2013 when just 285,000 homes were sold in Spain. But as the report shows the market is still 42% below its peak of over 900,000 sales in 2006.

Building completions on new homes in Spain will also be well below their peak reached in the boom years. The report expects a total of 63,400 in 2019, compared to 62,900 in 2017.

Stucklin explained that although these figures do show a significant increase of over 48% in relation to the low of 2016 when 42,700 completed properties, volume still lies 90% below its peak.

Forecasts could be affected by what happens in Catalonia regarding the region’s bid for independent from Spain. The region is regarded as the wealthiest in Spain and its capital Barcelona has seen some of the highest property price rises this year.

With the Madrid Government having now taken over control of the regional government ahead of elections in December there is now a state of wait and see. Spain’s third largest bank Caixa Bank has already moved its registered office out of Catalonia and is likely to wait until after the regional election to announce what the future holds.

In Spain large property companies with a lot of exposure in Catalonia have seen their share prices slump. Merlin Properties and Colonial fell by 5.3% and 6.4% respectively at the height of the independence crisis.


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World Property Journal (5/12/2017)

According to Knight Frank, Madrid’s occupational market has seen a particularly buoyant period, with the first nine months of 2017 registering the strongest office occupier activity in a decade, reaching 359,000 square meters.

The upturn in the Spanish economy is of course vitally linked to this increased activity; Spain’s economy is outpacing the Eurozone, with GDP growth in Q3 registered at 3.1% and forecast to move towards the pre-crisis peak by year-end.

This economic stability has led to business confidence and the creation of jobs, particularly in the professional services sector, underpinning the increasing momentum in the office market. Already having reached strong levels, office take up is expected to reach 480,000 sq. m by year-end, the second strongest year in a decade.

In response to demand and supply pressures, prime rents in the city continue to increase, reaching €29.50 in Q3 2017. These demand pressures have seen office availability fall to 11.6%, but the city’s development pipeline is now improving and around 325,000 sq. m of office space is planned for delivery in 2018-2019.

Investment volumes in Madrid’s office market totaled €928 million in the first nine months of 2017 and full year volumes are expected to complete ahead of the long-term average.

The city has seen increased activity from UK and US investors, meaning that the percentage of domestic capital has fallen slightly from 74% in 2016 to 60% this year. The heightened pressure to buy and lack of product in the city have led to yield compression, with yields at 3.75% in Q3 2017 and set to compress further.

With clear signs that the economic and occupational markets are in growth territory, the outlook for Madrid is promising. Rental growth prospects are positive, underpinned by a strong occupier market and these strong occupier fundamentals are in turn attracting investors.

This positive occupier trend will continue into 2018, with further rental increases expected and the positive economic outlook boosting investor confidence even further.

Humphrey White, Managing Director of Knight Frank Spain commented, “This year in 2017, albeit a hectic one, Madrid has demonstrated its strengths within the office market showing positive data across all regions; from rent levels to absorption, furthering to the ever-increasing attractive investment market. Likewise, it seems that this tendency will be prolonged at least over the next two phases motivated by positive GDP data, making Madrid a referential European city.”


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RP International is a Realtyplus Real Estate Group company. Based in Spain, it will be one of the most important international real estate business platforms.

We have just started and we are already in the USA, Colombia, the Dominican Republic and Spain. Soon we will be in many more countries.

RP International is an international real estate business platform open to all real estate professionals. To become an RP International Real Estate Agent you need a minimum of knowledge, which can be obtained in such prestigious training as the CIPS (Certified International Property Specialist) of NAR, as well as the membership of international real estate associations such as NAR, FIABCI, …

From RP International we provide our approved International Agents with technological tools to publish real estate, contact Realtors from other countries, search and offer: investment opportunities, experts in real estate business areas, ….

But the most important thing is the human team that coordinates and gives support in international real estate investments and advised at all times by a specialist in specific areas that provide the necessary value for clients.

The RP International management team is composed of Javier Perez, RP Invest Director, Isabel Zenocratti, RP International Coordinator and Alberto Murcia, Director of the Realtyplus Group.

Management tools and coordination of equipment and activities, are essential for good success of the work and, of course, the local collaboration of Real Estate Agents specializing in each of the areas where the real estate transfer is made.

There are already some similar initiatives on the market (real estate market place, …) but although they initially look alike, they do not really have anything to do with it. They do not stop being technological tools, without the support of specialists, without work methodology and without any kind of approval and control that the Real Estate Agents that use them have the appropriate knowledge and know-how.

At RP International we are certifying International Real Estate Agents that want to successfully take on these challenges.

If you are interested, develop your international real estate business, write me: alberto.murcia@realty-plus.es

 


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Posted on March 8, 2018 in Agents by Kyero

For many years, the dream of a new life on the continent has led hordes of British people to depart UK shores for sunny Spain. With figures reported last year* showing that some 296,000 British citizens have resided in Spain for over a year, Britons make up an important segment of international investors in the Spanish property market.

Learning everything you can about these British buyers makes good business sense. Their buying patterns and habits can help to inform your marketing decisions and allow you to relate more to the potential customers you meet. This is what we have learned about British buyers through our extensive experience of the international property market.

The Brexit Effect

Brexit will undoubtedly have an effect on the international housing market, but whether this is positive or negative remains to be seen. Recent data collated by Kyero appears to show that to date this impact is negligible, with only a 3% drop in sales enquiries between 2016 and 2017. The only change appears to be a shift in preference from low-end properties (<€100k) to mid-range homes. It seems that those buyers with the tightest budgets may be waiting until there is more certainty in the market before making their decision. As yet, mid and higher-level buyers appear relatively unaffected.

What types of properties are Brits interested in?

Recent Kyero data shows that across the Spanish mainland and its islands, Britons prefer apartments and villas with on average 2-3 bedrooms. The exception can be seen in the more affluent provinces of Barcelona and Girona where larger properties of up to 4 bedrooms are the more popular choice. The average price of British enquiries varies widely from €49.9k in Tarragona in the north-east of Catalonia, to €440k on the holiday island of Ibiza. The Balearics remain popular for British buyers, with the largest proportion of enquiries in the €250-500k price range.

Brits are led by their hearts

Recent research** has shown that the average amount of time it takes for UK home buyers to make a decision to purchase is just 27 minutes, with many saying they know if a home is right the second they walk through the door. This shows that Britons act largely on emotion. By using descriptive language in your property listings, and by helping potential buyers to imagine themselves living in a property they are viewing, you may be able to tap into this emotional decision-making for a faster sale.

How to best support a British buyer

When you’re dealing with potential buyers from the UK, there are a few things you can do to help foster a great relationship. Be aware that Brits can be fairly reserved and do not always appreciate the physical signs of affection such as kisses and hugs which are offered freely by their European neighbours. Instead, offering a polite and respectful handshake will go down well with any British buyer.

Britons place high value on common courtesies and appreciate frequent use of ‘please’, ‘thank you’ and ‘sorry’ should the need arise. If you are unavoidably held up and likely to be late for an appointment, early warning and an apology will go a long way to ease the situation. They are also advocators of fairness when it comes to queuing for service, so if several people arrive at your office, be sure to speak to them in the correct order so you don’t inadvertently offend anyone.

By taking time to get to know the buying habits and quirks of the British buyers that make up the largest part of your international market, you will give yourself the best chance of securing that sale. For further insights, see Kyero’s special report: What Do The British Buy In Spain?


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